ValueMAxess Ltd was registered in 2010 and is one of the longest established proprietor led Market Access and Interim Management consultancy in Europe. The founder, Andreas Guhl, has more than 20 years of industry experience in health care having worked on Market Access and P&R in Germany, France, UK and Switzerland. Andreas gained its industry experience at Allergan, Lilly, BIOGEN and Medtronic. Andreas also worked as Director Outcomes Research at NHS Innovations London and gave lectures on Market Access at the University of Lyon and Paris and the European Business School (EBS) in Oestrich-Winkel. Andreas is regularly invited as an expert speaker on conferences around Market Access and as a member of advisory board panels to the pharamceutical industry. He is the founder of the “European Journal of Health Economics”.

ValuMAxess provides first class expert services around Market Access at very reasonable fees.
Our clients pay for quality results and not for overheads.

ValueMAxess Ltd

The focus of our services are on Europe’s biggest markets – Germany and the UK – understanding in detail the new legislations like AMNOG and CCGs within the NHS (Clinical Commissioning Groups).We also have in depth insights about new and upcoming legislations in Germany with regard to medical devices. We provide detailed and updated information on AMNOG in English, insights into the assessment process, decisions taken by IQWiG or the Joint Federal Committee, G-BA, and possible consequences on pricing for products in- and outside Germany. ValueMAxess is invited on a regular basis to give updates on market access within the NHS to member companies of the BPI in Germany (Federal Association of Pharmaceutical Industry) and possible consequences of BREXIT to pharmaceutical companies.

ValueMAxess at the G-BA



Interim Management

Interim Management part or full time (vacancies due to long term sickness absenteeism, maternity / paternity leave, temporary peaks in workload etc). Remotely or at the client’s premises covering the following areas covering:

−    Market Access
−    Stakeholder Mapping & Management
−    Pricing
−    Governmental Affairs
−    Life Cycle Management
−    Health Economics (no modelling)
−    Outcomes Research


−    Workshops on AMNOG, upcoming changes (Pharma Dialogue) and alternative routes of Market Access for pharmaceutical - or Biotech companies including Orphan drugs
−    Market Access and the new legislation for medical devices in Germany (in English)
−    Competitive intelligence on products which already went through the AMNOG benefit assessment
−    Hospital only product? Managing the process and application how to bypass AMNOG
−    Managing the whole process through G-BA’s early scientific advice program. Preparing the submission with the relevant questions asked in German and translating the discussions simultaneously during the early scientific advice meeting from German into English.
−    Project management in developing AMNOG dossiers
−    Support in writing AMNOG dossiers with a focus on modules 3 + 4
−    Proof read of AMNOG dossiers
−    Strategic advice (value story) how to overcome reimbursement hurdles in Germany
−    Support in G-BA “written statement process”

Market Access Services

National and international (joint) advisory boards (clinical, payer and patient representatives)

−    Tailored payer research in Germany and the UK
−    Optimizing Brand Value Communication (Value Story) tailored to market specific needs
−    Value message testing
−    Auditing. Partnering with a new consultancy? We can conduct audits before you make the wrong investment. Please ask for details!

Market Access UK

−    NHS Payer advisory boards and payer research
−    Development of value messages tailored to the NHS
−    Value message testing with decision makers and budget holder
−    Managing the process through NICE’s scientific advice program.
−    Project management in developing HTA dossiers
−    Strategic advice on BREXIT scenarios for pharmaceutical companies in- and outside the UK


If you would like to learn more about our services or to discuss your needs in details please feel free to the form to send us an e-mail. We will respond shortly.

Privacy Policy

Website Privacy Policy (last updated November 2016)


Andreas Guhl
ValueMAxess Ltd

Bentinck House, 3-8 Bolsover Street, London, W1W 6AB
Fon +44 (0)20-73393000
Mobile +44 (0) 7515503193

German Office:
Falkensteiner Strasse 40a
61462 Königstein
Fon +49 (0) 6174-9618565
Mobile +49 (0) 15146418110

E-Mail andreas.guhl@valuemaxess.com

ValueMAxess Ltd (“ValueMAxess”) respects, and is committed to safeguarding, the privacy of visitors (“Users”) of its Company Website (the “Website”).
This Privacy Policy sets out how ValueMAxess will treat Website User’s personal information. If you have questions or comments about the ValueMAxess Website’s Privacy Policy, or do not think that ValueMAxess is abiding by its principles, please contact us at enquiry@valuemaxess.com.
ValueMAxess may update this Privacy Policy from time to time as new features and services become available on the Website and to keep pace with technological developments. New versions will be posted on the Website and you are responsible for checking this page occasionally to ensure you are happy with any changes.

Collection, storage and disclosure of your personal data

ValueMAxess may collect and store contact details and personal data that the User provides to us for the purpose of accessing restricted content, registering for events, e-mail notifications and/or newsletters. The information you provide will be entered onto a database and processed by ValueMAxess in accordance with the Data Protection Act 1998. This privacy policy is not intended to, and does not create any contractual or other legal rights.
We are committed to safeguarding your data and will adhere to the following principles:
Contact information and personal details provided by Users will only be held by ValueMAxess to be used internally and will not be passed onto any third parties. ValueMAxess may use such data to operate the website including to notify Users of changes in Website functionality and features, services, updates, patches, policy, changes and other activities relating to a User’s use of the Website. ValueMAxess may use such data to communicate with Users and for marketing purposes.
ValueMAxess reserves the right to disclose any information in the following instances:
(1) To conform to the requirements of law or to comply with legal process or notice served on ValueMAxess.
(2) To protect and defend the legal rights or property of ValueMAxess, the Website or its Users.
(3) In an emergency to protect the health and safety of Website Users or the general public.
(4) If the User participates (or is reasonably suspected of participating) in any illegal activity, even without a notice, warrant, or other court order.
ValueMAxess reserves the right to cooperate with law enforcement agencies in identifying those who may be using our serves or services for illegal activities and to report any suspected illegal activity to law enforcement agencies for investigation or prosecution.
ValueMAxess may conduct projects through the use of online surveys. The project purpose(s) will be stated on the questionnaire. For all online surveys participation is voluntary at all times. The information provided will be processed at all times by ValueMAxess in accordance with the Data Protection Act 1998.
ValueMAxess collects and stores information, including personal information, provided to it in connection with the initial business contact or in connection with existing customer relations and which is necessary to establish or maintain a customer relationship, a business contact or for rendering the services offered. This includes the user's full name, e-mail address, telephone and fax numbers, address, the name of the client company, the user's position within the client company and the industry sector in which the client company operates. The information can be entered via the website contact form by e-mail or any other means of transmission.
Unfortunately the sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that the User choose to send us electronically, sending such information is entirely at the User’s own risk.

Use of “cookies”

A cookie is a small file which asks permission to be placed on the User’s computer's hard drive. Once the User agrees, the file is added and the cookie helps analyze web traffic or let the User know when visiting a particular site. Cookies allow web applications to respond the User as an individual. The web application can tailor its operations to the User’s needs, likes and dislikes by gathering and remembering information about its preferences. We use Google Analytics software to collect information about how the User uses our website. We do this to help make sure the site is meeting the needs of its Users and to help us make improvements.

Google Analytics stores information about:
• The pages you visit on our website
• How long you spend on each page
• How you got to the site
• What you click on while you’re visiting the site
• Browser Information
• IP address
• Geographical location

Google don’t collect or store the User’s personal information (e.g. name or address) so this information can’t be used to identify who you are. You can read Google’s privacy policy here for further information [http://www.google.com/privacy.html]. Most Internet browsers include preference settings that allow Users to be notified and control when and how cookies may be placed on their computers. Please review your browser's documentation or "help" feature for more information on that functionality. Disabling cookies, however, may prevent a User from being able to utilize the Website fully.


ValueMAxess is very concerned with the security of information relating to our Users' use of the Website and will take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information. However, due to the open nature of the internet, we cannot guarantee that any information stored on our servers, or transmitted to or from you, will be free from unauthorized access. By using the Website, you understand and agree to assume these risks.

Copyright Notice

This website is copyright of ValueMAxess. Its content is copyright of ValueMAxess and of contributors who have exclusively licensed such copyright to ValueMAxess. All intellectual property in the design and layout of this website and the material and information published on its pages belongs to and is vested to ValueMAxess or its licensors. You may not copy any part of this site or otherwise do anything in relation to any part of the site other than the following: • You may print or download to a local hard disk pages from this website for your personal and none commercial use only. • In material issued to third parties you may only quote from this site provided that such quote is not used in a misleading context and that you give due credit to both the author and to ValueMAxess. • You may not otherwise use or reproduce any of this website or the material contained within it in any manner other than those listed above without first obtaining the prior written permission of ValueMAxess. • Any images that appear on this website with an acknowledgement to the Licensed Material include restrictions on downloading such material for other than personal use, and prohibit republication, retransmission, reproduction or other use of the Licensed Material.

Disclaimer of liability

The material and information contained on this Website is for general information purposes only. Users should not rely upon the material or information on the Website as a basis for making any business, legal or any other decisions. Whilst we endeavor to keep the information up to date and correct, ValueMAxess makes no representations or warranties of any kind, express or implied about the completeness, accuracy, reliability, suitability with respect to the Website or the information, products , services or related graphics contained on the Website for any purpose. Any reliance the User places on such material is therefore strictly at its own risk. ValueMAxess will not be liable for any false, inaccurate, inappropriate or incomplete information presented on the Website. Although every effort is made to keep the Website up and running smoothly, due to the nature of the internet and the technology involved, ValueMAxess takes no responsibility for and will not be liable for the Website being temporarily unavailable due to technical issues or otherwise beyond its control or for any loss or damage suffered as a result of the use of or access to, or inability to use or access this Website whatsoever. Certain links in this Website will lead to websites that are not under the control of ValueMAxess. When Users activate these they will leave the ValueMAxess Website. ValueMAxess has no control over and accepts no liability in respect of materials, products or services available on any website which is not under the control of ValueMAxess. ValueMAxess is providing these links to the User only as a convenience, and the inclusion of any link does not imply endorsement by ValueMAxess of the site. To the extent not prohibited by law, in no circumstances shall ValueMAxess be liable to you or any other third parties for any loss or damage (including without limitation, damage for loss of business or loss of profits) arising directly or indirectly from your use of or inability to use this site or any of the material contained in it. These disclaimers and exclusions shall be governed by and construed in accordance with English law Liability is not limited by the above disclaimers in relation to death or personal injury arising from negligence on the part of ValueMAxess. Whilst precautions are taken to detect computer viruses and ensure security, ValueMAxess cannot guarantee that the website is virus-free and secure. ValueMAxess shall not be liable for any loss or damage which may occur as a result of any virus or breach of security. Whilst making every attempt to secure personal data, ValueMAxess cannot accept responsibility for any unauthorized access or loss of personal information that is beyond the control of the ValueMAxess.

User’s rights

The User may instruct ValueMAxess to provide the User with any personal information we hold about the User. The User may instruct us not to process personal data for marketing purposes by e-mail at any time. It is your responsibility to correct or update the data we hold about the User. Contact us if you have any questions about this Privacy Policy or our treatment of personal data. Please send an e-mail to us at enquiry@valuemaxess.com

Applicable law and jurisdiction

These Terms and Conditions are governed by the laws of England and Wales and will be interpreted in accordance with the English Courts. The English Courts shall have exclusive jurisdication to settle any claim or dispute which might arise out of or in connection with these terms and conditions.
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No part of this Website may be redistributed in any form without prior permission