AMNOG

Trainings

Almost every day, pharmaceutical sales reps are facing questions on health politics asked by doctors. This includes information on the reimbursement of a product, impact on doctor's drug budget, and possible consequences when prescribing a high-priced treatment. Who of the sales force has not heard from physicians : "I can't prescribe your product, my drug budget won't allow it and I possibly get a “regress"?

ValueMAxess offers customised trainings and workshops to support field forces as a competent partner in these questions. Training courses are modularly structured and can also be conducted virtually in order to take up as little working time as possible in the field. They also can be made available as a digital and interactive version for iPads or as an App, e.g. to make good use of waiting times at the doctor's office.

Examples:

Likewise, ValueMAxess offers a wide range of training courses in English on AMNOG (examples):

We are happy to discuss special needs with the client!

Market Access Marketing

To ensure that your sales force can focus 100% on the product message and does not lose additional scarce consultation time with the doctor on health politics discussions, we support companies in the development and production of customised information materials for doctors (print or in electronic form). These can be prepared for specific products or indications.

The content of our materials are checked for accuracy by external experts from statutory health insurance funds, medical associations or physician associations (KV).

Examples

Market Access Communication

Decisions within the framework of benefit assessments or price negotiations for new products require specific communication. This should not be left to third parties, because there are many unanswered questions in this area in particular - among internal and external stakeholders, but also within the medical community. For example, the opinion still prevails that drugs without additional benefit are excluded from prescription and reimbursement. We support companies in designing customised communication via a wide variety of channels, including the sales force.

Cost-effectiveness claims

In addition to the scientific product messages, cost-effectiveness claims are an increasingly essential factor in physicians’ communication. In Germany, these are intended to give physicians prescribing certainty and not to risk to get penalized by exceeding the drug budgets. Cost-effectiveness claims are becoming increasingly common and important, especially for high volume products being in a competitive environment. However, there is a wide qualitative range. The terminology relating to cost-effectiveness currently used on the German market, makes it difficult for physicians in private practice to get a reliable guidance often leading to confusion. According to physicians' associations experts, the majority of physicians know nothing or very little about cost-effectiveness aspects of innovative products. Therefore, it is even more important to develop these claims tailored to the therapeutic area, the medical specialists and, ideally, adapted to the regulations of the relevant physicians' associations districts. This makes the messages understandable and comprehensible for physicians.

How can we support you? We develop customized cost-effectiveness claims …

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